Recently Released!!!
Date Published: October 17, 2013
Summary PowerPoint Deck: 63 Slides
Reference PowerPoint Deck: 884 Slides
The purpose of this research is to provide readers with an initial understanding of the specific business practices of life & health insurance agents (RIAs), the fastest growing financial services market or distribution channel. Information on this market has been scarce and vendors continue to struggle with how to offer value-added services. What products & services do life & health insurance agents use? What custodians and technology do they use? How do they market to their clients? What are their profit margins? This research provides an in-depth look at how life & health insurance agents manage their businesses and identifies key opportunities for vendors seeking to serve this market. Parallel research published by Tiburon addresses this market in a top-down way, outlining the size of the life & health insurance agent market. This research goes a step further and specifically utilizes detailed survey data from Tiburon’s 35-question fee-based financial advisor benchmarking tool at www.FABestPractices.Com (soon to change) to identify the product usage, business models, & best practices of leading life & health insurance agents.
This research addresses six areas of life & health insurance agent practices, including:
- Business Background & Industry Position
- Clients & Marketing Strategies
- Investment & Insurance Products Used
- Back Office Processes & Technology Use
- Business Economics
- Business Policies & Industry Views
This research supports five best practices for life & health insurance agents:
- Determine Clear Target Markets
- Choose Product & Service Offers to Support Chosen Target Markets
- Develop Appropriate Marketing Methodologies
- Build the Necessary Support Infrastructure
- Define Business Goals & Develop Written Plans
And this research concludes with vendor feedback & tips for better serving life & health insurance agents:
- Custodian Satisfaction Ratings
- Mutual Fund Company Satisfaction Ratings
- Other Vendor Satisfaction Ratings
- Strategic Value Added Opportunities